Asides

 Variety is the Spice of Life Until it Isn’t

untitled                                                                          Los Angeles changes fast and not always for the better, and if you don’t keep up it’ll recast you faster than a temperamental Disney ingénue.

Yesterday’s white hot star can quickly become tomorrow’s has been, inexplicably replaced by a climbing upstart. In such an environment is it any surprise that facelifts  – both human and in building naming rights – are a common site to announce another stellar debut in the City of Angels?

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Here, the former Variety Building logo was removed in the dead of night and swiftly recast by a new comer – the people behind the nightclub/hotels that are making the world a better place by creating cocktails made of dry ice.