Survey Says: Enough is Enough.


I don’t know how it is where you live, but L.A. is not only the capital of glitz and glamor, thanks to the prevalence of showbiz, but we’ve also become the center of all things survey.

Surveys are now a daily nuisance in our lives no matter where we go.

I understand the potential upside for taking a survey when it comes to something useful like voter rights or neighborhood improvement campaigns and other areas where there might be significant change at the end of the rainbow, but do we really need surveys every time we step up to a cash register.

At the post office I’m asked to go home and do an online survey.

At the supermarket I’m asked to rate my cashier’s performance.

At department stores, movie theatres, car washes and anywhere else that I happen to do business I’m being hammered with survey requests.

At Subway – Subway! – they’re asking me to take a one minute survey in exchange for the chance to win a cookie!  It’s madness.

Enough is enough.  I’m done with it!  Stop asking.  Don’t offer me sweet gifts, discounts or other useless perks which will only amount to another survey somewhere down the line.

What are you people going to do with all this survey info anyway?

Is the cashier at Ralph’s going to be retrained to count out my change quarters first instead of nickels first if I put that in my survey?

Will the clerk at the post office somehow manage to eliminate the forty-five minute holiday line if I put that note in the comments section?

Will the lady at Auto Suds get a pay raise if I say she was terrific in stamping my frequent flyer card?

None of this means anything, it’s a complete and utter waste of time. Yet some overpaid MBA, no doubt influenced by our rate everything society (see Yelp, Facebook, You Tube, et al.,)  came up with the scheme that is now rampant across our city’s businesses and no doubt around the world.

I’m just waiting for the company that wants me to do the survey to send me another survey asking how their customer service was?

And no, there is no survey at the end of this column, so don’t feel obligated to leave one of those nasty anonymous notes that are so common in the land of the ‘comments’ box.






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